Following on from Part 1 of this post, http://www.ian-irvine.com/reaching-your-readers-part-1/, I asked this question on my Facebook page, http://www.facebook.com/ianirvine.author.
How do you find out about your favourite author’s next book? Bookshops? Personal recommendations? Book reviews? Author’s web site? Author’s social media presence, on Facebook or blogs or Twitter or GoodReads? Author newsletters? Publisher’s sites? Advertising?
There have been 50 responses so far (note, people usually gave more than one answer so the sum is more than 100%).
Author’s Website 44%
Physical bookshops (but often as a last resort) 26%
Author’s social media/Facebook/blog/Twitter 22%
Search engines 16%
Online bookshops/Amazon 14%
Email newsletters from authors/publishers 10%
Recommendations from friends and fans of other authors 8%
(other authors they like)
Publisher’s website 4%
GoodReads and similar sites 4%
Authors’ recommendations (of other authors) 2%
Reviews (online or print) 2%
Facebook ads 2%
There are some important lessons here:
- Fans get the vast majority of their info via the net (no surprise there).
- The author’s website is by far the most important source of information about their books, yet many author websites are either out of date, or all show and no substance, or don’t provide the information and detail readers and fans are looking for.
- Wikipedia is one of the top three sources of information, yet many authors haven’t corrected their Wikipedia entries or supplemented them with the right level of detail about their books, particularly new books.
- Social media (particularly Facebook) are as important as Wikipedia, yet few authors have a fan page on Facebook, and of those that do, many don’t use it effectively. Most personal Facebook pages are useless for communicating with fans. For info on using Facebook effectively, http://ripping-ozzie-reads.com/2011/07/30/ian-irvines-adventures-using-facebook/
- Search engines and online bookshops are important sources of information and places to buy immediately. Authors should make sure their information is easily found by search engines, and that the details on online bookshops and other places on the net are correct – they often aren’t!
- Email newsletters to people who have subscribed are a simple but effective way to market your books to your existing readers.
- For more about me and my books: http://www.ian-irvine.com/
- To say Hi or talk to me about books and writing:http://www.facebook.com/ianirvine.author
- To follow me on Twitter: http://twitter.com/#!/ianirvineauthor
- My blog about the novels I write, and the writing life: http://ian-irvine.blogspot.com/